Team Dynamics: How 3L’s Various Departments Work as One

In our previous post, we dived into Three Learning’s family-oriented workplace culture and explored how as colleagues, we support one another in our work. By having a common set of core values, frequent bonding activities and a shared mission of delivering the best e-learning services to our clients, our team is able to work through the challenges we face and overcome them as a tight-knit company.

In this article, we explore how the various departments contribute their respective expertise to the development of our e-learning services and complement one another in the overall workflow process.

Five main departments are involved in the development of Three Learning’s e-learning services:

  • Consultancy & Project Management
  • Learning Strategy
  • Graphic Design
  • Programming
  • Quality Assurance


Consultancy & Project Management

The Consultancy & Project Management team is in charge of connecting with prospective clients and finding out what their business and training objectives are. Respective budgets, deadlines and durations are also discussed.


After doing so, the Consultancy and Project Management team then evaluates all these factors to come up with the most appropriate e-learning programme that suits the client’s needs. The team then drafts a proposal for the prospective client, recommending the best e-learning solutions that are specifically tailored to meet both training objectives and training budgets.


Alternatively, our Consultancy department also provides E-learning Consultancy services, whereby we guide our clients through an in-depth analysis on how they can restructure their hands-on training programmes into e-learning courses that allow for greater flexibility, learner autonomy, and cost savings.


Our Project Management team oversees all of Three Learning’s ongoing projects and collaborates with the various department leaders to complete our projects well ahead of time, so that quality assurance can be carried out before delivering the coursewares to our clients. This means that our Project Manager has to at times play the role of the “bad guy” by enforcing work standards and deadlines, but we recognise that this is a “necessary evil” in the overall workflow process.


Learning Strategy

Our Learning Strategy team plays a crucial role in the e-learning developmental process as the team critically analyses clients’ training content and comes up with creative ways to effectively transfer the relevant skills and knowledge to the targeted learners.


First, the training objectives are considered and broken down into clearly defined learning objectives (LOs) that specifically state what outcomes the learners are supposed to accomplish. This gives learners a greater sense of direction, purpose and structure when they participate in their e-learning courses, and allows for administrators to more effectively evaluate the success of their courses through the respective learning outcomes.


Next, the target group of learners are evaluated in terms of demographics, education level, organisational role and motivation level. The team then brainstorms for creative ways that encourage greater learner engagement and intrinsic motivation when it comes to e-learning. This could be through the use of gamification techniques, game-based learning or Hollywood creativity methods.


The training content is also analysed and critically evaluated before being incorporated into the e-learning courseware. Three Learning uses the S.A.R. (Sufficient, Accurate, Relevant) framework when it comes to evaluating clients’ training material. If the training content does not meet any of the criteria, the team then collaborates with the Subject Matter Experts (SMEs) to supplement the content gaps.


Taking it one step further, the Learning Strategy team re-structures and tailors the training content to suit the specific target group of learners and learning objectives. As such, this three-pronged approach that incorporates all training objectives, target learners and training content forms the bulk of the Learning Strategy team’s work, which is highly essential to the development of an effective e-learning courseware.

Graphic Design

Our Graphic Design team collaborates with the Learning Strategy team to transform worded training content into creative illustrations, multimedia and animations that better engage our learners. By incorporating the appropriate type of graphic design that caters to the specific target group of learners, learning attention and effectiveness is improved.


Additionally, our Graphic Designers also curate the user interface of our e-learning coursewares for the best user experience. By designing and situating various page elements in the optimal format, our Graphic Designers create a user experience whereby learners feel engaged and immersed into the e-learning experience.



After the Graphic Designers and Learning Strategists have finalised the learning content in both textual and graphical/animation form, our Programmers then take on the heavy lifting of coding the content and graphics into a electronically-workable courseware packaged for easy implementation, administration, and analytics.


Quality Assurance

Finally, the Quality Assurance team ensures that the courseware contains no errors and is optimised for the best e-learning experience. Alpha and beta testing is conducted and errors – such as typos, grammar mistakes, design errors and broken links – are then corrected and rectified. User processes are also refined to ensure that learners gain an optimised e-learning experience that is time-efficient and conducive for effective learning.


Working as a Team

As our work is largely departmental-based, close collaboration between the various departments is necessary and crucial in order to develop top-quality e-learning coursewares that suit our clients’ needs. We always work as a team to deliver the best e-learning solutions to our clients.

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